- Strategic Marketing Leadership: Develop and execute holistic marketing strategies aligned with overall business objectives for our retail stores, e-commerce platform, and B2B department.
- Team Leadership & Development: Lead, mentor, and inspire a talented marketing team, including Graphic Designers, Marketing Executives, and Digital Marketing Experts, fostering a high-performance and collaborative environment.
- Digital Marketing Mastery: Oversee all digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content marketing, ensuring optimal performance and ROI for both B2C and B2B segments.
- Brand & Advertising Management: Develop and manage advertising campaigns across various media (digital, traditional, in-store), ensuring consistent brand messaging and effective reach.
- Public Relations (PR) & Communications: Manage PR activities, including media relations, press releases, and brand reputation management.
- Product Launch & Campaign Management: Strategize, plan, and execute successful product launches and promotional campaigns from concept to post-launch analysis across all channels.
- Budget Management: Develop, manage, and meticulously track the annual marketing budget, ensuring cost-effective allocation of resources and maximizing return on investment.
- Marketing Calendar & Planning: Create and maintain a comprehensive marketing calendar, coordinating all marketing activities and ensuring timely execution.
- Regulatory & Compliance: Handle the process of securing necessary Ministry permits for promotions, campaigns, and events, ensuring full compliance with local regulations in Qatar.
- Cross-Departmental Collaboration: Work intimately with the Retail Department, E-commerce Department, B2B Department, and Procurement Department to ensure seamless integration of marketing efforts with sales, operations, and product availability.
- Market Research & Analysis: Conduct in-depth market research, competitive analysis, and consumer insights studies to identify trends, opportunities, and inform strategic decisions.
- Performance Tracking & Reporting: Establish key performance indicators (KPIs), continuously monitor campaign performance, and provide comprehensive reports with actionable insights to senior management.
Marketing Manager
We are seeking a highly experienced, strategic, and results-driven Marketing Manager to lead our marketing efforts across all facets of our business: retail, e-commerce, and B2B.
Responsibilities
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
8-10 years of progressive marketing experience, with a significant portion of that time in a managerial role within the retail and e-commerce sectors.
Demonstrated expertise in B2B marketing strategies and execution.
Proven track record of success in all facets of digital marketing, including SEO, SEM, social media advertising, email marketing automation, and analytics.
Comprehensive understanding and hands-on experience with PR, advertising, product launching, and campaign management.
Strong experience in budget planning and management.
Familiarity with local regulatory requirements for marketing and promotions, specifically experience in obtaining Ministry permits in Qatar, is highly advantageous.
Exceptional leadership skills with a proven ability to manage, motivate, and develop a diverse marketing team.
Proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems, social media insights, advertising platforms) and advanced reporting skills.
Excellent written and verbal communication skills in both English and Arabic are essential.
Outstanding project management, organizational, and multitasking abilities.
Strategic thinker with a creative mindset and a strong results orientation.
Ability to thrive in a fast-paced, complex, and highly collaborative environment.
Technical Skills